For Shopify brands scaling paid ads

Stop scaling ads that quietly lose money.

Profit Guardrail watches your real contribution profit — not blended ROAS — and surfaces an evidence-backed defensive move before a winning campaign turns into a loss.

Connects to Shopify, Meta & Google Ads No auto-spending — you stay in control
A Guardrail Move

Not a dashboard. A decision, already made for you.

You don't hunt for the problem in charts. The system prices the leak in real money, weighs the operational risk, and hands you one clear action — with the evidence attached.

  • Profit lost is quantified, not guessed
  • Checked against stock & margin before it's shown
  • Every move is logged for later review
Profit leakHigh evidence
Reduce spend on “Prospecting — Broad” by 35%

This campaign's contribution profit turned negative 6 days ago while spend kept rising.

Money lost / wk
−$2,400 to −$3,100
Ops risk
Low
The chain

From raw data to a defensible decision.

Every move travels the same path. You see the reasoning at each step — nothing is a black box.

01
Connect your data

Shopify, Meta and Google Ads sync automatically. COGS and inventory come in by CSV.

02
Data Trust gate

Before any decision, we check the data is complete and reconciled. No trust, no move.

03
True profit, not ROAS

We compute contribution profit by day, product and campaign — after COGS, fees and shipping.

04
Leaks are priced

Negative-margin scaling, rising returns and silent losses are detected and costed in dollars.

05
A guardrail move

One ranked, evidence-backed action — checked against stock and margin so it can’t cause harm.

06
Confirm & review

You approve. We log the decision and verify the result over the following window.

Why trust it

Built to be careful with your money.

Contribution profit, not vanity metrics

ROAS hides COGS, fees, shipping and returns. We strip all of it back to the dollar you actually keep.

It never spends your money

Profit Guardrail proposes; you decide. No campaign is paused or scaled without your explicit approval.

Defensive by design

A scaling move is blocked if it would cause a stockout, crush margin, or ride on rising returns.

Evidence you can audit

Every move carries its numbers and reasoning, and is kept in a decision log you can revisit anytime.

See where your ad spend is leaking profit.

Connect your store in minutes. Your first guardrail moves are waiting after the first sync.